Fresh ‘n Fit

How smart UX design sparked an immediate surge in online sales.

The situation

Fresh ‘N’ Fit is a leading provider of fresh, prepared meals. Its website had served the brand well over the years, but it was beginning to show its age, and there was a concern that this might be negatively affecting sales. That’s where we came in.

The solution

We designed a new website that did more than look better. It worked better. The comprehensive redesign led by our UX team simplified the messaging, smoothed the customer’s path to purchase and made it easier than ever for people to buy the fresh, healthy prepared meals that they wanted.

The results

There was an immediate, enormous surge in click-throughs and online orders. A significant reduction in cost per click. Any way you slice it, a huge win for Fresh ‘N’ Fit.

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