Grand Victoria Casino

Modest media budget. Multiplied value. Cha-Ching!

The situation

For its 20th anniversary, Grand Victoria Casino asked us to develop a campaign that celebrated its history, while positioning the casino as a premier destination for gaming, entertainment and dining. And naturally, they wanted maximum impact for minimal investment.

The solution

We created a campaign that made the Casino’s 20th anniversary pay off for customers and paired it with a continuously optimized media plan that targeted Grand Victoria Casino’s core footprint zip codes with cable TV, radio, print and digital communications.

Cable commercial

Anniversary spread

Radio spot

The results

Our initial target was 5.4MM impressions, but we succeeded in delivering more than 8MM impressions, with a CTR that doubled the industry standard.

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