How we delivered a 576% increase in engagement rates on social media. And no, that’s not a typo.

The situation

TradeStation, a financial technology platform and online broker for active day traders, needed to reinvent its brand to reach broader audience.

The solution

We developed a content and social-first strategy that did more than just make the brand relevant; it made it cool. And we did it while making every dollar in the budget do the work of two.

The results

A 576% increase in engagement rates on Facebook and Twitter.
A 7.6% increase in follower growth on the same platforms.
A 58% decrease in cost per engagement.

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