How to Apply Machine Learning to Your Digital Marketing Strategy

by Jerelle Gainey, 18 May 2018

As a digital marketer, have you ever created a spreadsheet containing the individual purchase history of all consumers searching for a product in your category, the time of day they’re most likely to purchase, the type of device they’re using when they last made a purchase?

Here's our CTO, Jerelle Gainey, featured on CustomerThink interpreting how to leverage machine learning to increase the effectiveness of your digital marketing campaign. 

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