How marketers can protect the brand safety of their clients

by Brittany Bennett, 12 Jun 2018

With technology constantly evolving and fraudsters becoming more advanced, brand safety is not guaranteed. Marketers are given the challenging task of trying to make sure the right people see a brand's ad at the right time, and that the reputation of that brand is protected. Here's Media Planner; Brittany Bennett on how marketers can ensure that brands, campaigns and users are protected from bad impressions.

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