
How to Get Your Brand to Produce More Content
by Michael Cruz, 15 May 2019
Does this sound familiar to you?
You hear in meetings that your brand needs more video content.
You read online that your audience watches endless amounts of video every week.
You see a best practices report that says the social platforms your brand is on should be fed even MORE VIDEO CONTENT.
The need for content feels overwhelming, right?
Most brands are producing video, but the amount they’re producing pales in comparison to the amount they need. Some are lucky enough to have an internal team, but if you’re like most brands you’re struggling to piece together the right internal resources to regularly and efficiently create video.
If in-house resources aren’t meeting your content needs, it might be time to look into an outside content studio. Here are a few of the best ways to structure that relationship to meet your needs.
The Best Ways To Leverage A Content Studio
Consulting On Workflow And Helping To Launch Your Team
Let’s say your company has invested in creating its own content team, but are struggling with how to organize it. You might want to consider hiring a content studio for consultation. A studio’s expert producers and strategists will meet with your team to help you scale. They can advise on workflow, governance and technology to make sure your team is operating as smoothly and efficiently as possible.
A content studio can also advise on publishing standards, ideal tone, voice and aesthetic and the production process for bringing the content you envision to life.
What it’s best for: Getting your internal team off the ground and on the right path.
Augmenting Your In House Team
Let’s say your company has invested in creating its own content team, but they’re struggling to meet deadlines between you and other stakeholders. Looking to a content studio to support your needs on a monthly basis is a great approach. This model works really well when you can define exactly what your content needs are per month. For example, if you need one video per week, you can hire a studio that designates a team just for you that manages the entire process. Additional animators, writers and editors can help you execute the content you already have slated to be produced, taking the weight off internal resources.
What it’s best for: Improving production speed and increasing the efficiency of internal teams.
Opening The Door To New Execution Styles
Now let’s say your team needs to create a piece of content that is not within their wheelhouse, like live action, day-long shoots, or 3D animation. A full service content studio is an excellent way to get the most bang for your buck. Not only can the content studio deliver on your vision, but they also have the experience to advise on how you can really stretch budget without sacrificing quality.
On top of that, really good content studios are pros at lifting assets from one deliverable and turning it into assets you can use elsewhere, outside of the video. These could be social cut downs, or lifted graphical assets to use across a broader campaign.
What it’s best for: Stretching the executional capabilities of your internal team as efficiently as possible.
Producing, Distributing And Measuring Your Campaigns
Setting up a retainer with an agency can seem like a big endeavor. But it might be the smartest choice if you don’t have the resources to manage the entire process—from ideation and distribution, to measurement and optimization. The retainer model works well when you and your partner work together on a content calendar and the studio can manage your brands content across platforms for consistency and performance.
What it’s best for: Having a holistic, strategic partner take your content programs to the next level by managing your brand’s content ecosystem.
One thing is for sure, content will continue to be a draw for your audience. If you’re feeling the pressure of content production, it might be time to look into working with a content studio.
Newsletter
Get updates; just enter your email below. Simple as that.
-
DRUM Speakeasy Series: Finance Edition
by DRUM, 03 Dec 2019 -
Fintech Q&A
by DRUM, 15 Nov 2019 -
Onboarding Done Right
by DRUM, 15 Nov 2019 -
Experts Roundtable: See What DRUM’s Specialists Recommend for Your Giving Tuesday Strategy
by DRUM, 06 Nov 2019 -
What’s missing in your Giving Tuesday strategy? A convo with DRUM’s eCRM expert.
by Kelley Coram, 06 Nov 2019 -
Mythbusting your Social Strategy for 2020: Our Social Expert Weighs in
by Megan Marks, 06 Nov 2019 -
5 Impactful Web Design Practices for Landing Pages in 2019
by Joshua McKnight, 25 Jun 2019 -
Why Brands Need to Focus on Propensity, Not Personas
by Jonathan Zajicek, 19 Jun 2019 -
Why Video Scalability Should Be A Top Priority For Your Content Budget
by Michael Cruz, 28 May 2019 -
Silo Focus May Cost Brands Millions
by George Wiedemann, 13 May 2019 -
Personalized Video Connects You to Customers
by Rosann Bartle, 30 Apr 2019 -
AI Generated Content : Fast & Affordable Comes at a Cost
by Steve Steger, 18 Mar 2019 -
3 Lesser Known Ways to Leverage Video
by Lyndsay Hoff, 18 Mar 2019 -
When People Start To Get Wealthy Today, What Do They Want From Banks?
by Ben Heiser, 04 Mar 2019 -
Content Tells. Direct Sells.
by Rosann Bartle, 21 Feb 2019 -
Behind the Click: Five Cognitive Biases That Drive Action
by Michelle Gunn, PhD, 12 Feb 2019 -
The Real Game: Google vs. Microsoft
by Jana Ferguson, 05 Feb 2019 -
Did the Super Bowl Ads Live Up to the Hype?
by Steve Steger, 05 Feb 2019 -
Super Bowl Quick Takes
by Lesley Goldberg, 05 Feb 2019 -
Ten Emails I’m Glad I Didn't Have to Read Last Month
by Stephen Steger, 28 Jan 2019 -
The Top Three Tips to Make You King of the SERP This Black Friday and Cyber Monday
by Margaret Davis, 20 Nov 2018 -
Voice applications and natural language are bigger than the kitchen.
by Bryan Knouse, 29 Oct 2018 -
Are you ready for Amazon advertising?
by Debra Wang, 25 Oct 2018 -
Even Mighty Amazon Can’t Deliver on Grocery Delivery
by David Randolph, 15 Aug 2018 -
Google’s ready for Its face-lift
by DRUM Media, 25 Jul 2018 -
Why it’s important to invest in non-branded paid search
by Kelsey Chadwick, 27 Jun 2018 -
Why paid search should be your go-to media
by Katherine Jianas, 18 Jun 2018 -
Why Facebook’s Cambridge Analytica scandal makes me thrilled for the future of content marketing
by Ben Heiser, 21 May 2018 -
YouTube for Nonprofits
by Virginia Doty, 15 May 2018 -
Takeaways from MarTech 2018
by Michael Cruz, Chief Content Officer, 15 May 2018 -
Which do your consumers prefer? Inbox or Mailbox? (Infographic)
by DRUM, 14 May 2018 -
Get smart with Google smart bidding
by Hailee Sosnowski, 27 Apr 2018 -
The amazing power of personalization
by DRUM, 19 Apr 2018 -
Beyond once upon a time: dialogue and the art of storytelling 2.0
by Michelle Gunn, PhD, VP/Creative Director, 17 Apr 2018 -
SEM 101 for Nonprofits
by Jay Reyes & Chase Bender, 12 Apr 2018 -
How to inspire workplace creativity
by Stephen Steger, 03 Apr 2018 -
Local SEO for brands and franchises: Top 3 tips from 15 SEO experts
by Greg Lee, 02 Apr 2018 -
Next steps for advertisers after the Cambridge Analytica Facebook breach
by Traci Hendrix, 26 Mar 2018 -
Are you ready for the GDPR? A guide for advertising agencies
by Jerelle Gainey and Debra Wang, 15 Mar 2018 -
Q&A: Experts dish on the future of paid search
by Chelsea Huston, 06 Mar 2018 -
Why content moments are the key to understanding content marketing
by Ben Heiser, 28 Feb 2018 -
Why bad advertising is a form of bad manners: lessons from a Ugandan storefront
by Scott Johnson, 20 Feb 2018 -
Retailers and the lower funnel trap
by David Randolph, 06 Feb 2018 -
What’s the body language of your content really saying?
by Zoë Courtman-Smith, 31 Jan 2018 -
10 things to look for in enterprise SEO software: 2018 tool review
by Greg Lee, 30 Jan 2018 -
The top 3 PPC marketing search engines of 2018
by Debra Wang and Vladimir Bradic, 26 Jan 2018 -
How new changes to Google Grant will affect your nonprofit
by Shelby Huckeba, 19 Jan 2018 -
Latest Giving Tuesday campaign ideas from marketing-minded nonprofits
by Adam Binkley, Jay Reyes and Ruby Wustrak, 18 Jan 2018 -
State of Social in 2018
by Ashley Reed, 17 Jan 2018 -
Top 7 posts of 2017
by Jamie Wigington, 17 Jan 2018 -
How should SEM experts prepare for voice search? [INFOGRAPHIC]
by DRUM, 17 Jan 2018 -
7 Digital trends that will change how you market in 2018
by DRUM Media, 17 Jan 2018 -
What advertisers need to know about Apple's intelligent tracking prevention
by Jerelle Gainey, 06 Oct 2017 -
Using direct mail to reactivate online customers
by Rosann Bartle, 22 Sep 2017 -
Bing shop ‘til you drop
by Hailee Sosnowski, 14 Aug 2017 -
Finding a web design process that works
by Todd Chambers, 02 Aug 2017 -
3 Commandments for creating incredibly engaging content
by Ben Heiser, 02 Aug 2017 -
Twitter ads and targeting techniques that work
by Annie Green, 27 Jul 2017 -
5 benefits of paid social advertising
by Karina Khemani, 14 Jul 2017 -
Oh snap! Snapchat just upped their ad game
by Traci Hendrix, 12 Jul 2017 -
Dying is easy, comedy is hard
by Scott Johnson, 10 Jul 2017 -
Marketing and the meteor test
by Scott Johnson, 05 Jul 2017 -
The value of local SEO (Even when your customers aren't)
by Gregory Lee, 23 Jun 2017 -
The best Facebook ad types and targeting options for driving sales
by Annie Green, 15 Jun 2017 -
Linking online marketing to offline consumer behavior
by Heather Roach, 08 Jun 2017 -
To push a nonprofit's mission, you have to push with passion
by Nicole Bendel, 05 Jun 2017 -
7 ways B2B marketers can find success in social media
by Traci Hendrix, 31 May 2017 -
Google’s data-driven attribution: what you need to know
by Kimberly Honore, 23 May 2017 -
The skinny on Yahoo's native search retargeting feature
by Shelby Huckeba, 15 May 2017 -
Why you should always include brand search in your digital strategy
by Katherine Jianas, 04 May 2017 -
How to use content marketing to finally unify marketing strategies
by Gregory Lee, 16 Apr 2017 -
5 things we learned at Google’s “Search in 2017 & Beyond” event
by Kimberly Honore, 05 Apr 2017 -
To sell to the ego, you gotta talk to the id.
by Zoe Courtman-Smith, 04 Apr 2017 -
Social listening inspires smarter business strategies
by Alicia Trahan, 03 Apr 2017 -
Brand safety: how programmatic partners protect our clients' brands
by Brittany Altman, 31 Mar 2017 -
How inactive subscribers can affect deliverability
by Billy McNair, 27 Mar 2017 -
5 reasons to insist on 1st party data for CRM targeting
by Samantha Halpin, 22 Mar 2017 -
Conversation, not content, is king
by Scott Johnson, 15 Mar 2017